Tax Credit Marketplace

Combining Capital to Elevate Communities

Tax Credit Marketplace gives real estate developers a single, competitive, hassle-free source of funding for rehabilitation projects in exchange for an income tax reduction credit for investors. With their first YCP brand lasting nearly ten years, when their business grew, they returned to YCP to create a fresh brand that reflected the company's new direction.

PROJECT TEAMS

Strategy
Branding & Design
Motion & Video
Web Experience

Old Becomes New

Tax Credit Marketplace is all about helping a city take an older building and reimagine it to become a fun, new gathering spot for the community while helping both developers and investors exchange tax credits as the source of funding. The new TCM logo was created with two distinct elements: a prominent older building, made to look modern, and an upward arrow that symbolizes growth. Combining these elements made the logo new and unique and reflected the growth trajectory TCM is on.

A fresh messaging platform was developed to accompany the new visual identity and clearly communicate who TCM is today. A new mission, fresh vision, compelling core values, and a clear value proposition and elevator pitch were workshopped with the TCM team.

Mission Statement

By linking tax-conscious investors with community-minded developers, we revitalize spaces for better places to live, work, and play.

VISION Statement

We aim to become the southeast’s most sought-after tax credit advisors, known for a distinct portfolio of opportunities that responsibly transform every community we touch.

Tagline

Combining Capital.
Elevating Communities.

Elevator Pitch

We connect real estate developers looking to monetize unused tax credits for additional capital with investors willing to invest in them to reduce their tax liability.

Value Proposition

TCM gives developers a single, competitive, hassle-free funding source for rehabilitation projects in exchange for providing tax reduction credits to investors.

Brand Pillars

A deep knowledge of the tax credit space
A streamlined, seamless process
A local team, based in S.C.

Built for the Future

The new TCM website had two purposes: to introduce TCM to new audiences and then educate those audiences on the nuances of the tax credit space. The redesign heavily featured video and photography to make a complex concept feel relatable and to show that the individual has an advisor to guide them through the process. The site's layout breaks up information into bite-sized chunks to make each section readable and easy to understand. Clear calls to action make getting in contact easy. A project gallery and an up-to-date news section show how TCM is leading the market when it comes to community impact and the education they provide along the way.

Educating Audiences

The world of tax credits can feel complex and hard to understand. YCP filmed a series of videos that educate both investors and developers on the advantages of using them while understanding how the process works.

Bringing the Personal Touch

Since its beginning, TCM has always made building long-term relationships its priority. We wanted to bring this unique aspect of the firm to the forefront by featuring photography that showed their team working alongside their clients. Beyond great equipment, it was important to capture just the right moments - that authentic smile or listening gaze visually telling the story of what TCM's staff does best - help people. These photos were then intentionally featured throughout all of their printed materials and digital channels.

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We're proud to be an award-winning marketing agency in Greenville, South Carolina. We always go the extra mile to ensure your success, no matter your project’s size or budget. We start every collaboration by taking time to learn about your vision and your audience, giving us the tools we need to create an effective roadmap that gets you where you want to go.

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